Consumer Nationalism and its relation with Patriotism and World mindedness in Assessment of Domestic and Foreign Sporting Goods

Nationalism in consumption is a form of economic of nationalism that forms consumer beliefs about appropriate or actually morality of goods purchasing and it has been the subject of many investigations. In this study, According to Krejcie & Morgan chart, 278 cases were selected a mong among 965 undergraduate physical education students of Tehran and karaj selected Universities as a research samples. The measuring tools included CETSCALE of shimp & sharma(1987) and Questionnaire of Hoseinzade(1386) , its Reliability was achieved 0/841. For data analysis, descriptive statistics and Inferential statistics including spearman coorelation and Mann-Whitney test in SPSS with p<0.05 Significance level were used.The finding of investigation demonstrates Consumer Nationalism of physical education students have been in low grade. Moreover there wasn’t and relation between Nationalism and Patriotism, whereas there was a negative relation between World Mindedness and Consumer Nationalism among students .Also results of Mann-Whitney test imply that there is a difference among boys and girls between of Consumer Nationalism, World Mindedness and Assessment of Domestic Sporting Goods. Girls are more nationalist than boys and also they have a good Assessment of Domestic Sporting Goods, but boys have more than World Mindedness. In the end, consumers with low consumer nationalism have a low assessment of domestic goods and inverse.